An arresting image gets attention.
Text keeps it.
Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.
Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.
bluelake — writing, editing, publishing.
The style, in a word. Sharp.
Achilles update
Back to the slow and steady improvement, rather than the on-and-off again regime of the recent past.
author: GJ Coop | posted | 02 April 2024
Pumpkins
Returning after 27 days away was a shock.
author: GJ Coop | posted | 01 April 2024
Ferry
I find myself sitting next to travellers and learning much about their lives. In such close confines, you can’t help but overhear, and it gets intense in a hurry.
author: GJ Coop | posted | 01 April 2024
Wellington again
Eventually, I returned to Wellington after 18 days roaming around the North Island.
author: GJ Coop | posted | 01 April 2024
Solitary accommodation
Strangely, I was the only resident in a number of these places. It was a ghostly brush with the past, probably the last time the premises had been thoroughly cleaned.
author: GJ Coop | posted | 01 April 2024