bluelake publications

digital | content | creation

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

Achilles update

Back to the slow and steady improvement, rather than the on-and-off again regime of the recent past.

author: GJ Coop | posted | 02 April 2024

Pumpkins

Returning after 27 days away was a shock.

author: GJ Coop | posted | 01 April 2024

Ferry

I find myself sitting next to travellers and learning much about their lives. In such close confines, you can’t help but overhear, and it gets intense in a hurry.

author: GJ Coop | posted | 01 April 2024

Wellington again

Eventually, I returned to Wellington after 18 days roaming around the North Island.

author: GJ Coop | posted | 01 April 2024

Solitary accommodation

Strangely, I was the only resident in a number of these places. It was a ghostly brush with the past, probably the last time the premises had been thoroughly cleaned.

author: GJ Coop | posted | 01 April 2024