bluelake publications

digital | content | creation

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

Lake Monowai route guide

My primary enthusiasm is to add content rather than modify the existing.

author | GJ Coop | posted | 24 October 2021
GJ Coop at Monowai Hut on Day 6

Lake Monowai

Lake Monowai was a clear winner.

author | GJ Coop | posted | 09 October 2021
Rakiura house and car

More Rakiura

Man, did I need respite from carrying a heavy pack?

author | GJ Coop | posted | 09 October 2021
GJ Coop at Little Hellfire Beach, Rakiura

Rakiura for the tenth time

On the third day, I found that the country was plunged into the tight Level 4 lockdown, effective immediately.

author | GJ Coop | posted | 09 October 2021
GJ Coop at Slaughterburn Hut

South Coast Track | July/August 2021

You never think that it’s going to be as terrible as it is, but I was reminded of the horror of some parts that can’t be circumvented. Still, you forget quickly as well. It wasn’t so bad.

author | GJ Coop | posted | 09 October 2021