bluelake publications

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

Old or new | Fancybox 2

Suddenly, it was working flawlessly. No urgency was required, but I still needed the mobile phone capabilities.

The coldest, uninsulated hut in the Nelson/Tasman region?

Why not head up to find the coldest, uninsulated hut in Nelson Lakes National Park?

Mātakitaki calling

With my heart handbrake lifted, I was raring to get back in the hills.

Blood pressure normal

I’ve been given medical clearance, and that has given me a new lease on life.

Lights on

Oh well, only two years until the next one.