bluelake publications

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

Cycletrailsaustralia.com

Now, just the two most used websites to go: tramping.net.nz/ and my work one, Nelson Building Reports.

More kerfuffle, Part 3

As part of my hosting change, it was time to update my own website software.

Website kerfuffle, part 2

What could go wrong?

Website kerfuffle, Part 1

I knew that eventually my websites would need a serious look.

2026 | ⅓ gone

The priority is to publish zzOz by the end of the year.